Day itвЂ™s (almost) ValentineвЂ™s!
So we figured it will be best for this fourth post of y our advertising innovative show to take a good look at how dating apps promote. And discover what type of an application install promotions do they operate on in-app advertising systems.
Should you want to have a look at post that is previous this show:
To achieve this analysis we utilize information provided by the Cellphone Action platform. This information gives us a sense of what type of advertisement creatives they applied to 7 various sites: Twitter readers system, AdMob (therefore UAC advertisements), Unity and Vungle.
The dating apps analyzed
The advertisement cleverness information from Cellphone Action is particularly strong for Android os, therefore we centered on a number of the biggest advertisers when it comes to Android os apps (a complete lot of this creatives have become comparable for iOS and Android os).